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Benedikt Schnurr

University Professor

Technical University of Munich

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Germany

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Research Interests

Social Psychology

30%

Behavioral Economics

10%

Anti-racism

10%

Customer Experience

10%

Discrimination Studies

10%

Perception Psychology

10%

User Satisfaction

10%

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Recent Grants

Grant: Close

Congruity in product gender design

Open Date: 2016-01-01

Close Date: 2017-08-01

Grant: Close

Product design and brand personality

Open Date: 2015-01-01

Close Date: 2016-05-01

Grant: Close

Why does it look like this? How additional information about a product’s design influences consumers’ aesthetic appraisal and buying behavior

Open Date: 2013-11-01

Close Date: 2014-09-01

Collaborators1

Christoph Fuchs

Universität Wien

AUSTRIA