Christoph Fuchs

Universität Wien

Austria

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Articles (10)

Year:

2025

Year:

2023

Year:

2023

Year:

2023

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2022

Year:

2022

Year:

2021

Year:

2021

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2020

Year:

2020

Collaborators (6)

Martin Schreier

WU Vienna University of Economics and Business

AUSTRIA

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Stefano Puntoni

UNITED STATES

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Bram Van den Bergh

NETHERLANDS

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Benedikt Schnurr

University Professor

Technical University of Munich

GERMANY

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Leonhard Reiter

Universität Wien

AUSTRIA

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Stijn M. J. van Osselaer

UNITED STATES

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Christoph Fuchs

Research Interests

Explore related searches

Contact this professor

Articles (10)

Student (Mis)Use of Generative AI Tools for University-Related Tasks

Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness

When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account

On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal

Public reactions to instances of workplace gender discrimination.

The value of making producers personal

Sales and Self: The Non-Economic Value of Selling the Fruits of One’s Labor

Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts

Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries

The Power of Personal

Collaborators (6)

Martin Schreier

Stefano Puntoni

Bram Van den Bergh

Benedikt Schnurr

Leonhard Reiter

Stijn M. J. van Osselaer

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