Bernadett Koles

Associate Professor

SKEMA Business School

France

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Bernadett Koles is an Associate Professor at SKEMA Business School in France. Her research interests include consumer behavior in digital environments, the impact of neuromarketing on marketing strategies, and brand dynamics in luxury consumption. Recent publications explore topics such as the use of cosmetic items in video games, the role of virtual influencers, and consumer decision-making in omnichannel retailing.

Articles (6)

Year:

2025

Year:

2025

Year:

2024

Year:

2022

Year:

2022

Year:

2021

Collaborators (1)

RODOULA TSIOTSOU

Professor

University of Western Macedonia

GREECE

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Bernadett Koles

Research Interests

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Articles (6)

How Players Make Use of Cosmetic Items in Video Games: A Persona Approach

Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach

The authentic virtual influencer: Authenticity manifestations in the metaverse

Theory generation from literature reviews: A methodological guidance

The role of brand experience, brand resonance and brand trust in luxury consumption

Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

Collaborators (1)

RODOULA TSIOTSOU

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