Billy Bai

University of Nevada

United States

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Articles (10)

Year:

2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2021

Collaborators (7)

Minwoo Lee

Associate Professor

University of Houston

UNITED STATES

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Annamarie Sisson

Lecturer

Edinburgh Napier University

UNITED KINGDOM

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Wenjia Han

Assistant Professor

Purdue University Fort Wayne

UNITED STATES

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LeAnn Putney

Professor

University of Nevada

UNITED STATES

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Hyelin (Lina) Kim

Associate professor

University of Nevada

UNITED STATES

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Samuel Lee

Assistant Professor-in-Residence

University of Nevada

UNITED STATES

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Rui Costa

PORTUGAL

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Billy Bai

Research Interests

Explore related searches

Contact this professor

Articles (10)

A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing

INCREASING EMOTIONAL DISTRESS AND USE OF HEALTH SERVICES AMONG HOSPITALITY INDUSTRY WORKERS DURING AND AFTER THE COVID-19 LOCKDOWN

When causal attribution meets cuisine type: how consumer power and moral identity moderate virtual kitchen patronage

Will you choose a low-rating hotel that offers promotions?–Insights from the prospect theory

Disruptive Technologies and Innovation in Hospitality: A Computer-Assisted Qualitative Data Analysis Approach

Technostress and hotel guests: A mere hurdle or a major friction point?

Cultural attractiveness index for sustainable cities: Tourism Agenda 2030

Developing Relational Bonds with Luxury Hotel Guests through Personalization: A Subgroup Analysis of Generational Cohorts

National forest park visitors’ connectedness to nature and pro-environmental behavior: The effects of cultural ecosystem service, place and event attachment

Branding Co-Creation with Consumer-Generated Advertising: Effect on Creators and Observers

Collaborators (7)

Minwoo Lee

Annamarie Sisson

Wenjia Han

LeAnn Putney

Hyelin (Lina) Kim

Samuel Lee

Rui Costa

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