Minwoo Lee

Associate Professor

University of Houston

United States

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Minwoo Lee is an Associate Professor at the University of Houston, USA. His research interests encompass corporate digital responsibility, consumer brand perceptions, and service accessibility for travelers with disabilities. Additionally, he explores the intersection of technology and organizational performance in hospitality and tourism, along with the implications of machine learning on customer experience. His recent articles reflect a commitment to advancing knowledge in these critical areas of study.

Minwoo Lee

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Articles (20)

The Impacts of Corporate Digital Irresponsibility (CDiR) and Corporate Digital Responsibility (CDR) Communications on Consumers’ Brand Perceptions

Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals

Evolution and future agenda of service robot research: a computer-assisted qualitative data analysis approach

Hospitality and Tourism Technology and Organizational Performance: An Integrated Framework of HTT Business Value and Future Research Agenda

Revisiting and exploring trust in the digital era: conceptualization and scale development of digital trust in hospitality and tourism

Travelers With Disabilities: How Online Information Search Reduces Uncertainty About Service Accessibility in Hospitality and Tourism

From Machine Learning Algorithms to Superior Customer Experience: Business Implications of Machine Learning-Driven Data Analytics in the Hospitality Industry

Customers’ Continued Adoption of Mobile Apps and Their Satisfaction with Restaurants: The Case of McDonald’s Memoriam

ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants

Embracing the ChatGPT revolution: unlocking new horizons for tourism

Disruptive Technologies and Innovation in Hospitality: A Computer-Assisted Qualitative Data Analysis Approach

Enhancing Performance and Perceived Justice in Hospitality Organizations: An Integrated Model of Gender Diversity Within Top Management Teams

Impact of dark patterns on consumers’ perceived fairness and attitude: Moderating effects of types of dark patterns, social proof, and moral identity

Is Hotel Technology a Double-edged Sword on Customer Experience? A Mixed-method Approach using Big Data

Detecting fake reviews with supervised machine learning algorithms

Exploring Customers’ Luxury Consumption in Restaurants: A Combined Method of Topic Modeling and Three-Factor Theory

What to Sell and How to Sell Matters: Focusing on Luxury Hotel Properties’ Business Performance and Efficiency

Current status of CSR practices in the casino industry: A comparison between the U.S. and Macau

Length of stay control: Is it a fair inventory management strategy in hotel market?

Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Collaborators (15)

Woo Gon Kim

Billy Bai

Agnes DeFranco

Annamarie Sisson

Miyoung Jeong

John Bowen

Young Ho Song

Sung‐Byung Yang

Taewoo Roh

Lin Li

Hyekyung Park

Mary Dawson

Rui Costa

Ki-Joon Back

Juan M. Madera

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