Bo Yu

Assistant Professor

University of Minnesota Twin Cities
Country flagUnited States

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About

Bo Yu is an Assistant Professor at the University of Minnesota, Twin Cities, USA. His research areas include esports, consumer loyalty through gamification, and the social roles influencing women's participation in esports. Recent articles by Dr. Yu explore topics such as sports fan involvement, the motivations behind women's viewership of esports, and the relationship between youth religiosity and alcohol use.

Articles (10)

Year:

2025

Year:

2023

Year:

2023

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2022

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2022

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2021

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2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (2)

Umer Hussain

Assistant Professor

Wilkes University

UNITED STATES
View details

Yizhou Qian

Assistant Professor

Louisiana State University

UNITED STATES
View details
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