Yizhou Qian

Assistant Professor

Louisiana State University

United States

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About

Yizhou Qian is an Assistant Professor at Louisiana State University in the United States. His research areas include sports management, social media analysis, and the intersection of politics and consumer behavior, as evidenced by his recent works on topics such as online sports betting perceptions and sentiment analysis of college football stadium reviews. Professor Qian also explores consumer loyalty in esports and the psychological needs of esports fans, contributing significantly to the understanding of dynamics within the sports industry.

Articles (17)

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2026

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2025

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2024

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2024

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2024

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2023

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2023

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2022

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2022

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2022

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2022

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2020

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2020

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2020

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2020

Collaborators (4)

Bo Yu

Assistant Professor

University of Minnesota Twin Cities

UNITED STATES

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Gregg Rich

Associate Professor of Sport Management

Georgia Southern University

UNITED STATES

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J. Michael Martinez

Louisiana State University

UNITED STATES

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Brian Soebbing

Associate Professor

University of Alberta

CANADA

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Yizhou Qian

Research Interests

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About

Articles (17)

Sports, politics, and social media: A Human-AI collaborative analysis of consumer reactions to Trump's break 50 appearance

Between the Lines: Legal Consciousness and Consumer Perceptions of Online Sports Betting

Experience is all you need: a large language model application of fine-tuned GPT-3.5 and RoBERTa for aspect-based sentiment analysis of college football stadium reviews

Tweets, Triumphs, and Tensions: A Machine Learning Approach to Decoding Multi-Tier Thematic Framing of the 2022 Beijing Winter Olympics on Social Media

Sport Management Research Productivity and Impact for Ranking Considerations

Exploring the Dark Side of Esports Online Spectatorship: Passion as a Mediator and Collective Narcissism as a Moderator

Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender

Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming

Virtual interactions and sports viewing on social live streaming platforms: The role of co-creation experiences, platform involvement, and follow status

Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study

Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters

Fulfilling the Basic Psychological Needs of Esports Fans: A Self-Determination Theory Approach

Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming

Push and Pull Factors in E-Sports Livestreaming: A Partial Least Squares Structural Equation Modeling Approach

Beyond the Game: Dimensions of Esports Online Spectator Demand

It is in the game: dimensions of esports online spectator motivation and development of a scale

Sport Spectatorship and Health Benefits: A Case of a Japanese Professional Golf Tournament

Collaborators (4)

Bo Yu

Gregg Rich

J. Michael Martinez

Brian Soebbing

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