Bradley Baker

Assistant Professor

Temple University

United States

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About

Dr. Bradley Baker is an Assistant Professor at Temple University in the United States. His research focuses on various aspects of sports management and consumer behavior, particularly in the context of esports, athlete branding, and environmental engagement in tourism. Recent publications include studies on the influence of geographic location on online fan communities and innovative service mechanisms in sports clubs.

Articles (17)

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2025

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2021

Collaborators (13)

Leeann Lower-Hoppe

Assistant Professor

Ohio State University

UNITED STATES

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Ana Martinovici

Assistant professor

Erasmus University Rotterdam

NETHERLANDS

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Erin Buchanan

Professor of Cognitive Analytics

Harrisburg University of Science and Technology

UNITED STATES

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Malte Elson

Ruhr-Universität Bochum

GERMANY

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Jason Doyle

Griffith University

AUSTRALIA

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Lincoln Colling

Lecturer

University of Sussex

UNITED KINGDOM

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Mikihiro Sato

University of Illinois at Urbana-Champaign

UNITED STATES

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Thilo Kunkel

Temple University

UNITED STATES

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Deborah Apthorp

Associate Professor

University of New England

AUSTRALIA

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Daniel Funk

Temple University

UNITED STATES

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Sandra J Geiger

Universität Wien

AUSTRIA

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Dietrich Samuel Schwarzkopf

University of Auckland

NEW ZEALAND

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Rui Biscaia

University of Bath

UNITED KINGDOM

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Bradley Baker

Research Interests

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About

Articles (17)

“You Are the Brand”: Examining the Experience of Person–Environment Fit in National Collegiate Athletic Association Athletes’ Pursuit of Name, Image, and Likeness Sponsorship

We don't know what you did last summer. On the importance of transparent reporting of reaction time data pre-processing

Tourism Touché: USA Fencing’s Delicate Dance With Tournament Site Selection

Convergence or distinctiveness? Exploring how geographic location influences fan behavior in online fan communities

What’s in a Badge? A Computational Reproducibility Investigation of the Open Data Badge Policy in One Issue of <i>Psychological Science</i>

Intention–behaviour relationship within community running clubs: examining the moderating influence of leisure constraints and facilitators within the environment

Interactive Mechanisms to Improve Service Innovation Among Sports Clubs: A Consumer Perspective

Teaching Information Synthesis Using the National Football League Draft

The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes’ Social Media Posts

The State of Quantitative Research and a Proposed Research Framework in Social Media

Advancing understanding of individual-level brand management in sport

Embarking on the trail of sustainable harmony: Exploring the nexus of visitor environmental engagement, awareness, and destination social responsibility in natural parks

Esports in Emerging Markets: A Balanced Scorecard Approach to LAN Gaming Centers in Iran

Sensemaking of novelty: the dynamic nature of integrating esports within a traditional sport organization

Non-Fungible Tokens

The strategic advantage of mature-stage firms: Digitalization and the diversification of professional sport into esports

There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness

Collaborators (13)

Leeann Lower-Hoppe

Ana Martinovici

Erin Buchanan

Malte Elson

Jason Doyle

Lincoln Colling

Mikihiro Sato

Thilo Kunkel

Deborah Apthorp

Daniel Funk

Sandra J Geiger

Dietrich Samuel Schwarzkopf

Rui Biscaia

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