Bridget Behe

Professor

Michigan State University

United States

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Dr. Bridget Behe is a Professor at Michigan State University in the United States. Her research areas include consumer preferences for native woody shrubs, the impact of price and display complexity on horticultural plant purchases, and the role of visual cues in the shopping experience. Dr. Behe's recent publications explore various aspects of ornamental plant value and purchasing behaviors, contributing to a deeper understanding of consumer interactions in horticulture.

Articles (6)

Year:

2025

Year:

2025

Year:

2023

Year:

2023

Year:

Michigan State University

UNITED STATES

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Bridget Behe

Research Interests

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Articles (6)

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

The role of price in display complexity's impact on horticultural plant purchase intention: An eye-tracking study

Visual cues during shoppers’ journeys: An exploratory paper

Benefit Information’s Impact on Ornamental Plant Value

What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment

Seeing through the forest: The gaze path to purchase.

Collaborators (6)

Alicia Rihn

Aaron Staples

Charles R. Hall

Melinda Knuth

Patricia Huddleston

Kevin Childs

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