Patricia Huddleston
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About
Patricia Huddleston is a Professor at Michigan State University in the United States. Her research interests include visual cues in consumer behavior, the comparative analysis of millennial consumers in American and Chinese markets, and the cultural dimensions of prestige brand purchases across diverse countries. Additionally, she explores perceptions related to water reuse terminology.
Recent Grants
Grant: Close
Predicting Plant Purchases from Consumer Characteristics and Gaze Sequences
Open Date: 2019-09-01
Close Date: 2021-06-01
Grant: Close
Off the sales floor and into the cart: Analyzing the path to plant purchases
Open Date: 2017-01-01
Close Date: 2019-01-01
Articles (4)
Year:
2023
Year:
2021
Year:
2020
Year:
2020
Collaborators (2)
Bridget Behe
Professor
Michigan State University
Rodney Fernandez
Professor
Michigan State University
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