Bruno Ferreira
Adjunct Professor
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About
Bruno Ferreira is an Adjunct Professor at Instituto Politécnico de Viseu Escola Superior de Tecnologia e Gestão de Viseu, Portugal. His research focuses on digital marketing, consumer behavior, sustainability perceptions, and the dynamics of strategic networks. Recent articles include studies on digital storytelling's impact, bibliometric analysis of online shopping, and sustainability perceptions in Portugal.
Articles (6)
Year:
2025
Year:
2025
Year:
2024
Year:
2023
Year:
2022
Year:
2021
Collaborators (5)
Cristina Amaro da Costa
Polytechnic Institute of Viseu
Ana Lisboa
Coordenador licenciatura Marketing/Professor Adjunto
Instituto Politécnico de Leiria
Ana Seabra
Instituto Politécnico de Leiria
Natália Lima Figueiredo
Polytechnic Institute of Viseu
José Luís Abrantes
Polytechnic Institute of Viseu
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