Ana Lisboa
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Coordenador licenciatura Marketing/Professor Adjunto
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About
Ana Lisboa is an Adjunct Professor and Coordinator of the Marketing Degree at the Instituto Politécnico de Leiria, Portugal. Her research areas include digital storytelling's impact on consumer behavior, sustainable marketing strategies, and the circular economy's influence on marketing theory. Recent publications address contemporary management trends, the effects of firm age on product line expansion during crises, and Gen Z's purchasing intentions regarding sustainable packaging.
Recent Grants
Grant: Close
Organizational Abuse and Ethical Behavior in the Working Place
Open Date: 2011-02-01
Close Date: 2014-01-31
Grant: Close
Organizational Abuse and Ethical Behavior in the Working Place
Open Date: 2011-02-01
Close Date: 2014-01-01
Grant: Close
COUNTRY OF ORIGIN: IMAGE AND ETHNOCENTRISM INFLUENCES
Open Date: 2006-10-01
Close Date: 2010-11-01
Grant: Close
COUNTRY OF ORIGIN: IMAGE AND ETHNOCENTRISM INFLUENCES
Open Date: 2006-10-01
Close Date: 2010-11-30
Articles (6)
Year:
2025
Year:
2025
Year:
2023
Year:
2023
Year:
2022
Year:
2022
Collaborators (6)
Raquel Antunes
Polytechnic of Leiria
Graca Silva
Associate Professor
ISEG Lisbon School of Economics and Management
Liliana Vitorino
Adjunct Professor
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão
Ali Intezari
Lecturer
University of Queensland
Bruno Ferreira
Adjunct Professor
Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão
Charalampos Saridakis
Associate Professor of Marketing
Athens University of Economics and Business
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