Bruno Schivinski

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Senior Lecturer in Advertising

RMIT University

Australia

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About

Bruno Schivinski is a Senior Lecturer in Advertising at RMIT University, Australia. His research areas include advertising strategies in crisis communication, consumer perceptions relating to food waste, and the influence of social media on health behaviors. He has published recent articles exploring topics such as gaming disorder, influencer marketing effectiveness, and brand coolness.

Recent Grants

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IMPACT "COBRA" brand value created by CONSUMERS

Open Date: 2013-07-23

Close Date: 2015-08-22

Articles (14)

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2025

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NETHERLANDS

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David Micallef

Senior Lecturer, Program Manager (Public Relations)

RMIT University

AUSTRALIA

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Bruno Schivinski

Research Interests

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About

Recent Grants

Articles (14)

The Internet Gaming Disorder Scale 9-Short Form: longitudinal measurement invariance across a three-year interval

“What Are You Eating?” Is the Influence of Fortnite Streamers Expanding Beyond the Game?

Influencer marketing effectiveness: giving competence, receiving credibility

Machine Learning(s) in gaming disorder through the user-avatar bond: A step towards conceptual and methodological clarity

Circular practices in the hospitality sector regarding food waste

Consumer Perceptions of Food Packaging in Its Role in Fighting Food Waste

The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety

What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness

In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content

Many analysts and few incentives

Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post‐transitional European economy

Eliciting brand-related social media engagement: A conditional inference tree framework

Social media brand engagement in the context of collaborative consumption: the case of AIRBNB

Proteus Effect Profiles: How Do They Relate with Disordered Gaming Behaviours?

Collaborators (8)

Dr Caroline Francis

Nicolas Pontes

Eva Jenkins

Lukas Parker

Dylan Poulus

maria prokofieva

Jacek Buczny

David Micallef

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