Byoungho Ellie Jin

Albert Meyers Distinguished Professor

North Carolina State University

United States

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About

Dr. Byoungho Ellie Jin serves as the Albert Meyers Distinguished Professor at North Carolina State University, USA. His research primarily focuses on supply chain traceability and sustainability in the textile and apparel industry, as well as consumer behavior in the context of digital environments. Recent publications include studies on fashion companies' performance in sustainability initiatives, the impact of brand trust in video storytelling, and the adoption of Industry 4.0 technologies in Vietnam's apparel sector.

Articles (17)

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2025

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2022

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2021

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2021

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2020

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2020

Collaborators (4)

Daeun Shin

Assistant Professor

University of Houston

UNITED STATES

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Naeun Kim

Assistant Professor

University of Minnesota

UNITED STATES

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Sojin Jung

Assistant Professor

Kyungpook National University

SOUTH KOREA

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Hyeon Jeong Cho

Southeast Missouri State University

UNITED STATES

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Byoungho Ellie Jin

Research Interests

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About

Articles (17)

Supply chain traceability and transparency: How do fashion companies perform and evaluate?

Unveiling Sustainability, Traceability, and Transparency in the Textile and Apparel Industry: Exploring Distinctive Concepts and Varied Motivations for Adoption

Effective video storytelling for small fashion businesses: the mediating role of brand trust

Examining the relationship between firm characteristics and Industry 4.0 technology adoption in Vietnam's apparel industry

The spillover effects of positive and negative corporate social responsibility publicity: How and why the effect is lessened versus amplified

How Critical is Sustainability in Enhancing Sustainable Apparel Purchase Intentions?

Why do people customize avatars in the metaverse? Curiosity and SOR model perspective

Engaging in Fashion Take-Back Programs: The Role of Loyalty and Perceived Benefits from a Social Exchange Perspective

Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic

Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia

Assessing Malaysia and Indonesia as emerging retail markets: an institution-based view

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?

The power of 4th industrial revolution in the fashion industry: what, why, and how has the industry changed?

Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective

Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods

How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity

Collaborators (4)

Daeun Shin

Naeun Kim

Sojin Jung

Hyeon Jeong Cho

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