Naeun Kim

About

Naeun Kim is an Assistant Professor at the University of Minnesota, USA. Her research areas focus on consumer behavior, collaborative consumption, and the impact of cultural factors on purchasing decisions, as evidenced by her recent articles exploring themes such as green signaling among consumers and the role of self-congruence in the metaverse. She also investigates the effects of social presence in sharing platforms and cross-cultural aspects of consumer attitudes towards brands. Kim's work contributes to understanding complex consumer dynamics in a rapidly changing marketplace.