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Cait Lamberton
Alberto I. Duran Presidential Distinguished Professor of Marketing
Research Interests
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About
Dr. Cait Lamberton is the Alberto I. Duran Presidential Distinguished Professor of Marketing at the University of Pennsylvania Wharton School, USA. Her research focuses on areas such as consumer behavior, marketing's role in human rights, and the psychological dynamics of self-control. Recent articles include studies on celebrity visual potential, promotional gifts, and frameworks for assessing hope and self-control in marketing contexts.
Articles (11)
Year:
2026
Year:
2025
Year:
2025
Year:
2025
Year:
2025
Year:
2025
Year:
2024
Year:
2023
Year:
2021
Year:
2020
Year:
2020
Collaborators (5)
Amit Bhattacharjee
Associate Professor
University of Colorado Boulder
Detelina Marinova
Samuel Walton Distinguished Professor of Marketing
University of Missouri
Vanitha Swaminathan
University of Pittsburgh
Aleksandra Kovacheva
Assistant Professor 10 Months
University at Albany, State University of New York
Alison Buttenheim
Associate Professor
University of Pennsylvania
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