Aleksandra Kovacheva
Assistant Professor 10 Months
University at Albany, State University of New York
United States
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Research Interests
Social Media Marketing
20%
Brand Management
20%
Marketing
40%
Consumer Psychology
30%
Consumer Behavior
30%
Customer Engagement
20%
Uncertainty Analysis
20%
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Collaborators2
Cait Lamberton
Alberto I. Duran Presidential Distinguished Professor of Marketing
University of Pennsylvania Wharton School
UNITED STATES
Hillary J. D. Wiener
University at Albany, State University of New York
UNITED STATES
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