Caleb Tse

Assistant Professor of Marketing

Nanyang Technological University (NTU)

Singapore

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About

Caleb Tse is an Assistant Professor of Marketing at Nanyang Technological University, Singapore. His research focuses on multinational enterprises' strategies, customer involvement in innovation, and the impact of digital platforms on international sales. His recent publications explore themes such as consumer perceptions influenced by digital interactions and the interplay between social movements and international business activities.

Articles (11)

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2024

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2024

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2022

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2022

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2021

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2021

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2020

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2020

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2020

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2020

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2020

Collaborators (2)

Hyunjin Kang

Assistant Professor

Nanyang Technological University (NTU)

SINGAPORE

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Yigang Pan

Professor

York University

CANADA

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Caleb Tse

Research Interests

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About

Articles (11)

Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective

Evolution of MNE strategies amid China’s changing institutions: a thematic review

Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions

Digital platform attention and international sales: An attention-based view

Social movements and international business activities of firms

R&D activities and innovation performance of MNE subsidiaries: The moderating effects of government support and entry mode

Which Model Looks Most Like Me?

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ global Integration and Local Adaptation Mechanisms

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms

Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses

Passion transfer across national borders

Collaborators (2)

Hyunjin Kang

Yigang Pan

Make your next move.

Caleb Tse

Research Interests

Explore related searches

Contact this professor

About

Articles (11)

Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective

Evolution of MNE strategies amid China’s changing institutions: a thematic review

Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions

Digital platform attention and international sales: An attention-based view

Social movements and international business activities of firms

R&amp;D activities and innovation performance of MNE subsidiaries: The moderating effects of government support and entry mode

Which Model Looks Most Like Me?

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ global Integration and Local Adaptation Mechanisms

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms

Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses

Passion transfer across national borders

Collaborators (2)

Hyunjin Kang

Yigang Pan

Make your next move.

R&D activities and innovation performance of MNE subsidiaries: The moderating effects of government support and entry mode