Hyunjin Kang

Assistant Professor

Nanyang Technological University (NTU)

Singapore

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About

Dr. Hyunjin Kang is an Assistant Professor at Nanyang Technological University in Singapore. His research focuses on the intersection of technology and consumer behavior, exploring topics such as the influence of alcohol marketing on social media, the adoption of smart health wearables among older adults, and privacy management in digital interactions. His recent publications also delve into AI and human interaction, as well as user engagement with wearable devices and privacy issues.

Articles (12)

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2025

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2025

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2023

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2022

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2022

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2022

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2022

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2022

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2022

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2021

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2021

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2021

Collaborators (3)

Caleb Tse

Assistant Professor of Marketing

Nanyang Technological University (NTU)

SINGAPORE

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Wonsun Shin

Associate Professor

University of Melbourne

AUSTRALIA

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Eun Hwa Jung

Associate Professor

Kookmin University

SOUTH KOREA

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Hyunjin Kang

Research Interests

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About

Articles (12)

How Alcohol Marketing on Social Networking Sites Influences Young Singaporeans’ Binge Drinking: Application of the Prototype Willingness Model

Exploring Smart Health Wearable Adoption Among Singaporean Older Adults Based on Self-Determination Theory: Web-Based Survey Study

Communication privacy management for smart speaker use: Integrating the role of privacy self-efficacy and the multidimensional view

Teens' privacy management on video-sharing social media: the roles of perceived privacy risk and parental mediation

Self-Determination in Wearable Fitness Technology: The Moderating Effect of Age

AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement

Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions

Does humanization or machinization make the IoT persuasive? The effects of source orientation and social presence

Beyond User Control and Two-Way Communication: The Four-Factor Model of Interactivity of Wrist-Worn Smart Devices

The smart wearables-privacy paradox: A cluster analysis of smartwatch users

The Influence of Normative Perceptions on the Uptake of the COVID-19 TraceTogether Digital Contact Tracing System: Cross-sectional Study

User engagement with smart wearables: Four defining factors and a process model

Collaborators (3)

Caleb Tse

Wonsun Shin

Eun Hwa Jung

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