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Carlos A Diaz Ruiz

Associate Professor

Hanken School of Economics

Finland

Research Interests

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Professors in Finland

Articles (15)

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2026

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2026

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2023

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2023

Collaborators (5)

Zeynep Arsel

Associate Professor

Concordia University

CANADA

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Erick Mas

Assistant Professor

University of South Florida

UNITED STATES

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Henna Syrjälä

University of Vaasa

FINLAND

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Tomas Nilsson

Senior Lecturer

Linnaeus University

SWEDEN

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Angela Gracia B. Cruz

Senior Lecturer

Monash University - Caulfield Campus

AUSTRALIA

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Carlos A Diaz Ruiz

Research Interests

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Articles (15)

Advertising in AI Models: How the Zero-Click Internet Threatens Free Markets and Free Speech

Market Systems Dynamics

Echo chamber dynamics on social media

From consumers to consumption: The socio-technical assemblage of the persona in market segmentation

Disinformation on digital media platforms: A market-shaping approach

Disinformation and fake news as externalities of digital advertising: a close reading of sociotechnical imaginaries in programmatic advertising

Consumer Tribes

Consumption-led Market Shaping

Customer Journeys

Market Segmentation

Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation

Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China

Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies

Disinformation is part and parcel of social media’s business model, new research shows

Unconventional luxury brand collaborations are everywhere. What is the appeal?

Collaborators (5)

Zeynep Arsel

Erick Mas

Henna Syrjälä

Tomas Nilsson

Angela Gracia B. Cruz

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