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Zeynep Arsel

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Associate Professor

Concordia University

Canada

Research Interests

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Professors in Canada Professors in Marketing Marketing professors in Canada

About

Zeynep Arsel is an Associate Professor at Concordia University, Canada. Her research areas encompass digital media and marketplace dynamics, with recent articles exploring topics such as the relational role of content circulation on social media, the impact of brand-creator partnerships, and the evolution of market practices. Her work also delves into moral sentiments in marketplaces and the societal implications of diversity, equity, and inclusion within consumer research.

Recent Grants

Grant: Close

Platforms and Market Change

Open Date: 2022-04-01

Close Date: 2023-03-31

Grant: Close

Complexity and market dynamics

Open Date: 2017-04-01

Close Date: 2023-03-31

Grant: Close

Consuming domestic and commercial spaces

Open Date: 2014-04-01

Close Date: 2019-03-31

Grant: Close

La narration de récits de consommation dans les médias sociaux

Open Date: 2010-04-01

Close Date: 2013-03-31

Grant: Close

Lateral recycling: motives, processes and consequences

Open Date: 2009-04-01

Close Date: 2012-03-31

Articles (13)

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2026

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2026

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2025

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2025

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2025

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2024

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2024

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2023

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2022

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2022

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2021

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2020

Year:

2020

Collaborators (5)

Ghalia Shamayleh

Assistant Professor

ESSEC Business School

FRANCE

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Carlos A Diaz Ruiz

Associate Professor

Hanken School of Economics

FINLAND

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Erick Mas

Assistant Professor

University of South Florida

UNITED STATES

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Pierre-Yann Dolbec

Associate professor of Marketing and Concordia University Research Chair in Complexity and Markets

Concordia University

CANADA

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Aya Aboelenien

Associate Professor of Marketing

HEC Montréal

CANADA

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Zeynep Arsel

Research Interests

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About

Recent Grants

Articles (13)

Advertising in AI Models: How the Zero-Click Internet Threatens Free Markets and Free Speech

Surviving as a Vegan in a World of Omnivores: Relational Fractures in Shared Practices

Digital Affective Encounters: The Relational Role of Content Circulation on Social Media

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors

Platform capture: a review of the state of the art of research on platforms and a research agenda

The shaping of marketplace moral sentiments

Intersecting the body

Market Work and the Formation of the Omnivorous Consumer Subject

A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets

Meat: historicizing an icon through marketplace contestations

Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda

Passing the Buck vs. Sharing Responsibility: The Roles of Government, Firms and Consumers in Marketplace Risks during COVID-19

Taste

Collaborators (5)

Ghalia Shamayleh

Carlos A Diaz Ruiz

Erick Mas

Pierre-Yann Dolbec

Aya Aboelenien

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