Carlota Lorenzo-Romero

Catedrática de Universidad (full professor)

Universidad de Castilla-La Mancha - Campus de Albacete

Spain

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About

Carlota Lorenzo-Romero is a full professor at Universidad de Castilla-La Mancha - Campus de Albacete, Spain. Her research primarily focuses on responsible tourism, sustainable motivations in the sharing economy, and consumer behavior in the fashion industry. Recent publications highlight her insights into co-creation experiences, ecotourism participation, and omnichannel strategies in retailing.

Articles (8)

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

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2021

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University of Castilla-La Mancha

SPAIN

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Carlota Lorenzo-Romero

Research Interests

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About

Articles (8)

A Conceptual Representation of the Semantic Fields of Responsible Tourism: Implications for Marketing

Heterogeneous attitudes and behaviors in relation to participation in the ecotourism: Do customer segments play a role?

Do sustainability motivations drive satisfaction and engagement in the sharing economy, or is it just price and convenience? Some answers in a collaborative housing context

A latent approach in the fashion retailing context: segmenting co-creator users

The importance of co-creation experience: online accommodation platforms

AN EXPLANATORY MODEL OF THE ECOTOURISTS BEHAVIOUR: MANAGEMENT STRATEGIES FOR TOURISM SECTOR

Active Participation of E-Consumer: A Qualitative Analysis From Fashion Retailer Perspective

Omnichannel in the fashion industry: A qualitative analysis from a supply-side perspective

Collaborators (6)

María Encarnación Andrés Martínez

jose alberto crespojareño

María-del-Carmen Alarcón-del-Amo

Blas Alcalá García

MIGUEL-ANGEL GOMEZ-BORJA

María Cordente Rodríguez

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