María-del-Carmen Alarcón-del-Amo

Universidad de Murcia

Spain

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Articles (10)

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (5)

jose alberto crespojareño

Profesor PDI

University of Castilla-La Mancha

SPAIN

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Joan Llonch

Associate Professor

University of Barcelona

SPAIN

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Vera Butkouskaya

Associate professor, Tutor

University of Barcelona

SPAIN

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Carlota Lorenzo-Romero

Catedrática de Universidad (full professor)

Universidad de Castilla-La Mancha - Campus de Albacete

SPAIN

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Josep Rialp

Universitat Autònoma de Barcelona (UAB)

SPAIN

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María-del-Carmen Alarcón-del-Amo

Research Interests

Explore related searches

Contact this professor

Articles (10)

Heterogeneous attitudes and behaviors in relation to participation in the ecotourism: Do customer segments play a role?

Heterogeneous attitudes and behaviors in relation to participation in the ecotourism: Do customer segments play a role?

Do sustainability motivations drive satisfaction and engagement in the sharing economy, or is it just price and convenience? Some answers in a collaborative housing context

A latent approach in the fashion retailing context: segmenting co-creator users

Power in Value Cocreation Process: The Emergence of a New Dimension

The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context

Strategic antecedents and organisational consequences of IMC in different economy types

AN EXPLANATORY MODEL OF THE ECOTOURISTS BEHAVIOUR: MANAGEMENT STRATEGIES FOR TOURISM SECTOR

The service-dominant logic revisited: the role of purchase frequency in changing the dynamics of value co-creation

Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)

Collaborators (5)

jose alberto crespojareño

Joan Llonch

Vera Butkouskaya

Carlota Lorenzo-Romero

Josep Rialp

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