CARMEN CAMARERO IZQUIERDO

About

Carmen Camarero Izquierdo is a Profesora Titular at Universidad de Valladolid, Spain. Her research encompasses various areas including the communicative effectiveness of visual and text elements in multimedia, customer experience in gamified environments, and the psychological factors influencing consumer behavior in digital settings. She has recently published articles exploring the impact of visual elements on customer inspiration and the relationship between personality traits and shopping behavior in game applications.