Rebeca San José Cabezudo

About

Rebeca San José Cabezudo is an Associate Professor of Marketing at Universidad de Valladolid, Spain. Her research focuses on consumer behavior in digital and omnichannel marketing, exploring themes such as consumer-brand relationships, and the impact of visual and textual elements in marketing communications. She has published articles examining the drivers of perceived addiction in video games, the effectiveness of visual executions on social media, and the role of seamless interactions in enhancing consumer satisfaction.