Carrie La Ferle

Professor of Advertising

Southern Methodist University

United States

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Carrie La Ferle is a Professor of Advertising at Southern Methodist University in the United States. Her research focuses on inclusive advertising, cultural intelligence in marketing, and the effectiveness of diversity, equity, and inclusion strategies across generational cohorts. Recent publications explore topics such as the impact of deceptive advertising, green marketing, and the intersection of digitalization and religious practices during the COVID-19 pandemic.

Articles (11)

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2025

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2025

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2024

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2024

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2024

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2023

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2023

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2022

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2022

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2020

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2020

Collaborators (3)

Osnat Roth-Cohen

ISRAEL

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Sidharth Muralidharan

Associate Professor

Southern Methodist University

UNITED STATES

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Steve Edwards

Southern Methodist University

UNITED STATES

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Carrie La Ferle

Research Interests

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Articles (11)

Driving Social Impact: Expanding the Lens and Reach of Inclusive Advertising

Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising

Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness

Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising

“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts

The Digitalization of Religion: Smartphone Use and Subjective Well‐Being during COVID‐19

Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z

The Importance of Spiritual Consumption, Religious Expression and Subjective Well-Being among Christians in the US during COVID-19

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19

The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt, Hope, and the Independent Self-Construal in an Indian Context

Would Shaming or Instilling Hope in Indian Bystanders Lead to Positive Reporting Intentions? Examining the Impact of Emotional Appeals and Perceived Social Support in Domestic Violence Prevention PSAs

Collaborators (3)

Osnat Roth-Cohen

Sidharth Muralidharan

Steve Edwards

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