Sidharth Muralidharan

Associate Professor

Southern Methodist University

United States

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Articles (16)

Collaborators (5)

Osnat Roth-Cohen

Carrie La Ferle

Professor of Advertising

Southern Methodist University

UNITED STATES

Sunil Sahadev

Professor of Marketing and Responsible Enterprise

Sheffield Hallam University

UNITED KINGDOM

Sanjukta Pookulangara

University of North Texas

UNITED STATES

Pallavi Singh

Sheffield Hallam University

UNITED KINGDOM

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Sidharth Muralidharan

Research Interests

Explore related searches

Contact this professor

Articles (16)

Collaborators (5)

Osnat Roth-Cohen

Carrie La Ferle

Sunil Sahadev

Sanjukta Pookulangara

Pallavi Singh

Make your next move.

Sidharth Muralidharan

Research Interests

Explore related searches

Contact this professor

Articles (16)

Organization Sustainability Communication by Fashion Brands: A Qualitative Analysis of Messaging and Engagement on Facebook and Instagram

How religiosity and spirituality influences the ecologically conscious consumer psychology of Christians, the non-religious, and atheists in the United States

“Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts

Mediating Roles of Karma and Self-Enhancement in the Effect of Religious and Spiritual Primes on Bystanders’ Reporting Intention

The Digitalization of Religion: Smartphone Use and Subjective Well‐Being during COVID‐19

Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z

Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs

It's a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing

Considering the Subjective Well-Being of Israeli Jews during the COVID-19 Pandemic: Messaging Insights from Religiosity and Spirituality as Coping Mechanisms

Introduction to the special issue on marketing communications and sustainability

The Importance of Spiritual Consumption, Religious Expression and Subjective Well-Being among Christians in the US during COVID-19

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19

Testing the Extent of the ‘Immersive’ Experience: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness in Narrative Advertising

Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19

The Role Played by Self-Focused Emotional Ad Appeals on Intentions to Call a Domestic Violence Helpline: Exploring Guilt, Hope, and the Independent Self-Construal in an Indian Context

Would Shaming or Instilling Hope in Indian Bystanders Lead to Positive Reporting Intentions? Examining the Impact of Emotional Appeals and Perceived Social Support in Domestic Violence Prevention PSAs

Collaborators (5)

Osnat Roth-Cohen

Carrie La Ferle

Sunil Sahadev

Sanjukta Pookulangara

Pallavi Singh

Make your next move.