Castulus Kolo

Macromedia University of Applied Sciences

Germany

Research Interests

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Professors in Germany

Articles (6)

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Collaborators (3)

Alexander Roth

Macromedia University of Applied Sciences

GERMANY

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Reinhard E. Kunz

Professor of Innovation Management and Media

Bauhaus-Universität Weimar

GERMANY

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Florian Haumer

Dean

Macromedia University of Applied Sciences

GERMANY

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Castulus Kolo

Research Interests

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Articles (6)

The players’ perspective of value co-creation in esports service ecosystems

Formal Professionalization of early-stage Social Media “Influencers”—attitudinal Drivers and Their Relation to Personality Traits

Political Influencers on YouTube: Business Strategies and Content Characteristics

Political Influencers on YouTube: Business Strategies and Content Characteristics

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

Technological advances and the future of corporate and marketing communication: an international foresight study among experts from different professional backgrounds

Collaborators (3)

Alexander Roth

Reinhard E. Kunz

Florian Haumer

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