Reinhard E. Kunz

Professor of Innovation Management and Media

Bauhaus-Universität Weimar

Germany

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About

Reinhard E. Kunz is a Professor of Innovation Management and Media at Bauhaus-Universität Weimar, Germany. His research focuses on innovation culture, media consumption dynamics, and the impact of funding on cultural projects, as evidenced by his recent publications. He explores areas such as digital journalism, customer engagement in the media industry, and value creation in esports ecosystems.

Articles (14)

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2025

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2025

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2025

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2023

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2023

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2021

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2021

Collaborators (7)

Verena Telkmann

GERMANY

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Daniel O’Brien

GERMANY

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Castulus Kolo

Macromedia University of Applied Sciences

GERMANY

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Johannes Ulrich Siebert

Prof.

AUSTRIA

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Andre Marchand

Professor

Leipzig University

GERMANY

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Petra Düren

Universität Hamburg

GERMANY

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Christian Zabel

Full Professor for Corporate and Innovation Management

TH Köln - University of Applied Sciences

GERMANY

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Reinhard E. Kunz

Research Interests

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About

Articles (14)

Streaming Competition Between Broadcasters’ Content Libraries and SVOD Services: Relative Advantage, Substitutability, and Their Impact on Usage

Culture breeds success – a case study analysis of innovation culture in the German publishing industry

Will they stay or will they go? application of machine learning classifiers of purchase and churn prediction to a digital journalistic platform

The impact of company-generated posts with crisis-related content on online engagement behavior

The global impact of public and private funding on cultural and economic movie success: evidence from German film funding

Customer engagement behaviour in the media and technology industry: a quantitative content analysis of content types and COVID-19 context

The players’ perspective of value co-creation in esports service ecosystems

The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study

The dark side of the media agency industry: value destruction and co-destruction in a B2B context

The show must go on(line): the impact of content and system quality on the usage of television streaming content libraries

Content-, system-, and hardware-related effects on the experience of flow in VR gaming

A perspective on value co-creation processes in eSports service ecosystems

The Impact of Actor Engagement on the Business Models of Video Game Developers

Effects of decision training on individuals’ decision-making proactivity

Collaborators (7)

Verena Telkmann

Daniel O’Brien

Castulus Kolo

Johannes Ulrich Siebert

Andre Marchand

Petra Düren

Christian Zabel

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