Chanaka Jayawardhena
Professor of Marketing
University of Surrey
United KingdomResearch Interests
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About
Chanaka Jayawardhena is a Professor of Marketing at the University of Surrey, located in the United Kingdom. His research interests focus on consumer-brand relationships, electronic word of mouth (eWOM), and customer motivations in the context of innovative technologies, including autonomous vehicles. His recent publications include works on avatar taxonomy and the evolution of eWOM research.
Articles (3)
Year:
2024
Year:
2023
Year:
2022
Collaborators (4)
gunjan saxena
Professor
University of Hull
UNITED KINGDOM
Victoria-Sophie Osburg
Catholic University of Eichstätt-Ingolstadt
GERMANY
Hongfei Liu
University of Southampton
UNITED KINGDOM
Fraser McLeay
University of Sheffield
UNITED KINGDOM
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