Hongfei Liu

University of Southampton

United Kingdom

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Articles (7)

Year:

2024

Year:

2024

Year:

2024

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Collaborators (7)

Victoria-Sophie Osburg

Catholic University of Eichstätt-Ingolstadt

GERMANY

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Mujahid Mohiuddin Babu

Coventry University

UNITED KINGDOM

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Bidit Dey

Senior Lecturer and Programme Leader, BA Business with Marketing Management

Northumbria University

UNITED KINGDOM

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Fraser McLeay

University of Sheffield

UNITED KINGDOM

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Chanaka Jayawardhena

Professor of Marketing

University of Surrey

UNITED KINGDOM

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Severina Cartwright

Senior Lecturer

University of Liverpool

UNITED KINGDOM

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Donna Wong

Associate Professor

Waseda University

JAPAN

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Hongfei Liu

Research Interests

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Articles (7)

Excessive information on social media and Generation Z's long-term COVID-19 vaccine advocacy: a post-pandemic perspective

Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age

Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity

A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles

Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective

Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China

Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective

Collaborators (7)

Victoria-Sophie Osburg

Mujahid Mohiuddin Babu

Bidit Dey

Fraser McLeay

Chanaka Jayawardhena

Severina Cartwright

Donna Wong

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