Charles Chi Cui
Professor of Marketing
United KingdomResearch Interests
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About
Charles Chi Cui is a Professor of Marketing at the University of Westminster in the UK. His research primarily focuses on diversity, equity, and inclusion within marketing education and practice, as well as consumer behavior in multicultural markets. Recent articles authored by Professor Cui explore themes such as the impact of social consumption on festival patronage, brand addiction in luxury and fast-fashion contexts, and institutionalizing diversity within the marketing sphere.
Articles (6)
Year:
2025
Year:
2025
Year:
2022
Year:
2022
Year:
2021
Year:
2020
Collaborators (4)
Veronica Martin Ruiz
Assistant Professor of Marketing
University of Massachussetts
Lizette Vorster
Aarhus University
Eva Kipnis
Professor in Marketing
University of Bradford
Tana Licsandru
Lecturer in Marketing
Queen Mary University of London
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