Chris Baumann

Macquarie University

Australia

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Articles (16)

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2025

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2025

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2025

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2024

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2023

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2022

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2022

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2021

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2021

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2021

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2020

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2020

Collaborators (8)

Andrew R Timming

Professor

RMIT University

AUSTRALIA

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Yvonne Breyer

Macquarie University

AUSTRALIA

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Debbie Haski-Leventhal

Macquarie University

AUSTRALIA

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Yun Shen

Macquarie University

AUSTRALIA

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David Pitt

Macquarie University

AUSTRALIA

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Rico Piehler

Macquarie University

AUSTRALIA

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Leigh Norma Wood

Professor

Macquarie University

AUSTRALIA

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M. Harvey

Macquarie University

AUSTRALIA

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Chris Baumann

Research Interests

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Contact this professor

Articles (16)

Brand activism strategy as a double-edged sword strategy in social media communication

Customer-based brand competitiveness (CBBC) scale

How “smart” should smart products look? Exploring boundary conditions of the Most-Advanced-Yet-Acceptable (MAYA) principle

Shaping individual competitiveness

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Necro-branding

When does media multitasking induce store visit and conversion? The influence of motivational factors

Cross-industrial study on satisfaction-commitment-PWOM linkage

Competitive Productivity (CP) as an emergent phenomenon

Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors

Toward understanding Convergence and Divergence

The skill of discipline – measuring F.I.R.S.T discipline principles in higher education

What is unique about high performing students? Exploring personality, motivation and competitiveness

Employee voice and perceived attractiveness: are less attractive employees ignored in the workplace?

Consumer preferences for gender typicality in front-line services staff in the United States vis-à-vis South Korea

How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type

Collaborators (8)

Andrew R Timming

Yvonne Breyer

Debbie Haski-Leventhal

Yun Shen

David Pitt

Rico Piehler

Leigh Norma Wood

M. Harvey

Make your next move.