Christian Zabel
Full Professor for Corporate and Innovation Management
TH Köln - University of Applied Sciences
Germany
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Research Interests
Social Media Marketing
30%
Digital Marketing
20%
Social Media
40%
Information Economics
40%
Technology Innovation
30%
Quality Of Experience
20%
Business Practices
20%
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Articles12
Collaborators3
Verena Telkmann
-
GERMANY
Daniel O’Brien
-
GERMANY
Reinhard E. Kunz
Professor of Innovation Management and Media
Bauhaus-Universität Weimar
GERMANY
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