Christophe Haon

Professor of Marketing

TBS Education

France

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Christophe Haon is a Professor of Marketing at TBS Education in France. His research interests encompass marketing strategies, innovation processes, and product development, as exemplified by his recent articles examining the relationship between CEO political ideologies and green product introductions, as well as the role of marketing-experienced board members on firm innovation. He actively contributes to the academic discourse through empirical validation and analysis of market orientation development and knowledge flows within technological forecasting.

Articles (9)

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2025

Year:

2024

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2023

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2023

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2023

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2021

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2020

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2020

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2020

Collaborators (4)

Chirag Patel

Associate Professor

Grenoble Ecole de Management

FRANCE

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Fiona Schweitzer

Professor of Marketing

Grenoble Ecole de Management

FRANCE

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Poonam Oberoi

Associate Professor

EXCELIA Business School

FRANCE

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José M. Merigó

Professor

University of Sydney

AUSTRALIA

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Christophe Haon

Research Interests

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About

Articles (9)

Red, blue, and green? The association between CEOs' political ideologies and green new product introductions

Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics

Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs

Corrigendum to ‘Co-citation, bibliographic coupling and leading authors, institutions and countries in the 50 years of technological forecasting and social change’ [Technol. Forecast. Soc. Change 165 (2021) 120487]

Creating a market orientation: An empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)

Co-citation, bibliographic coupling and leading authors, institutions and countries in the 50 years of Technological Forecasting and Social Change

Disconnect in trade show staffing: A comparison of exhibitor emphasis and attendee preferences

Extrinsic Rewards, Intrinsic Motivation, and New Product Development Performance

Uncovering the knowledge flows and intellectual structures of research in Technological Forecasting and Social Change: A journey through history

Collaborators (4)

Chirag Patel

Fiona Schweitzer

Poonam Oberoi

José M. Merigó

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