Fiona Schweitzer
Professor of Marketing
Grenoble Ecole de Management
France
Has grant
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Research Interests
Management
40%
Behavioral Economics
20%
Technology Innovation
90%
Business Economics
40%
Value Co-creation
40%
Strategic Decision-making
20%
User Experience Design
20%
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Recent Grants
Grant: Close
Customer Integration into the Fuzzy Front End of Smart Innovations
Open Date: 2013-09-01
Close Date: 2016-08-31
Articles14
Collaborators5
Maximilian Palmié
-
SWITZERLAND
Thomas GILLIER
Associate Professor
Grenoble Ecole de Management
FRANCE
Robert Mai
Professor in Marketing
Grenoble Ecole de Management
FRANCE
Gloria Barczak
-
UNITED STATES
Patrick Spieth
-
GERMANY
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