Christopher Berry

Associate Professor

Colorado State University

United States

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Christopher Berry is an Associate Professor at Colorado State University, USA. His research focuses on consumer behavior, data quality in marketing, and the impact of food labeling on consumer perceptions. Recent articles examine issues ranging from the evaluation of meat substitutes and ultra-processed foods to the effects of carbon emission disclosures in restaurant settings. He is particularly interested in the intersection of marketing strategies and health-related consumer choices.

Articles (10)

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2022

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2022

Collaborators (3)

Martin Mende

Arizona State University

UNITED STATES

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Gabriel Gonzales

Assistant Professor

Montclair State University

UNITED STATES

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Matthew D. Meng

Assistant Professor

Utah State University

UNITED STATES

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Christopher Berry

Research Interests

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Articles (10)

The influence of personal and pro-social concerns on consumers’ evaluation of meat substitutes

Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results

Response satisficing and data quality in marketing: measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings

Reducing the negative impact of ultra-processed foods: Consumer response to natural claims, organic claims, and processing level disclosures

Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!

Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments

Examining the Effects of Carbon Emission Information on Restaurant Menu Items: Differential Effects of Positive Icons, Negative Icons, and Numeric Disclosures on Consumer Perceptions and Restaurant Evaluations

Communicating intent: Effects of employer-controlled tipping strategy disclosures on tip amount and firm evaluations

Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples

An Examination of Perceptions of Similarity to Cigarettes, Health Risk Perceptions, and Willingness to Try Across Nicotine Vaping Products

Collaborators (3)

Martin Mende

Gabriel Gonzales

Matthew D. Meng

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