Ciera Kirkpatrick

About

Ciera Kirkpatrick is an Assistant Professor of Advertising & Public Relations at the University of Nebraska–Lincoln, United States. Her research focuses on the intersection of health communication and social media, emphasizing topics such as clinical trial recruitment, health misinformation, and the impact of video content on health attitudes. Recent articles include studies on the influence of TikTok and social media videos in shaping public perceptions of health issues and promoting health behaviors.