Sungkyoung Lee

University of Missouri

United States

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Articles (11)

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2022

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2022

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2022

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2022

Collaborators (4)

Ciera Kirkpatrick

Assistant Professor of Advertising & Public Relations

University of Nebraska - Lincoln

UNITED STATES

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Sisi Hu

Assistant Professor

University of Arkansas at Fayetteville

UNITED STATES

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Amanda Hinnant

Associate Professor

University of Missouri Columbia

UNITED STATES

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Namyeon Lee

Assistant Professor

University of North Carolina at Pembroke

UNITED STATES

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Sungkyoung Lee

Research Interests

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Articles (11)

“I Respect Whatever Decision You Make!” How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment

Idealized Motherhood on Social Media: Effects of Mothers’ Social Comparison Orientation and Self-Esteem on Motherhood Social Comparisons

Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment

“Trust Me, I’m a Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation

Exploring the Strategic Use of TikTok for Clinical Trial Recruitment: How audiences’ Prior Short-Form Video Usage Influences Persuasive Effects

Effects of Communication Source and Racial Representation in Clinical Trial Recruitment Flyers

Effects of Instagram Body Portrayals on Attention, State Body Dissatisfaction, and Appearance Management Behavioral Intention

Improving rural White men’s attitudes toward clinical trial messaging and participation: effects of framing, exemplars and trust

Overcoming Black Americans’ Psychological and Cognitive Barriers to Clinical Trial Participation: Effects of News Framing and Exemplars

Visualizing science: The impact of infographics on free recall, elaboration, and attitude change for genetically modified foods news

Comparisons to picture-perfect motherhood: How Instagram's idealized portrayals of motherhood affect new mothers' well-being

Collaborators (4)

Ciera Kirkpatrick

Sisi Hu

Amanda Hinnant

Namyeon Lee

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