Cindy Yoonjoung Heo

Most research on hospitality management emphasizes the significance of customer experience, primarily focusing on the interactions between service providers and customers. However, the emergence of a sharing economy has extended service provision beyond traditional interactions. This study focuses on the importance of customer experience in the context of peer-to-peer (P2P) service transactions. It investigates the experiential values of meal sharing from the perspectives of both hosts and guests. Adopting a means-end chain approach, 25 semi-structured interviews using the soft laddering technique were conducted to analyze the narratives by detecting a variety of attributes, salient consequences, and ultimate personal values of the meal-sharing experiences and the hierarchical linkages among them. Although economic benefits are often cited as key factors in P2P services, this study revealed that social and food well-being and unique experiences are the primary experiential values of meal sharing.