Cong Feng

Associate Professor of Marketing & Morris Lewis Lecturer

University of Mississippi

United States

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About

Cong Feng is an Associate Professor of Marketing and Morris Lewis Lecturer at the University of Mississippi. His research focuses on corporate social performance, the influence of female executives on retailer profitability, and the impact of marketing strategies in turbulent environments. Recent articles explore topics such as retailer performance, R&D intensity, and the intersection of social issues with customer satisfaction.

Articles (11)

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2025

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2023

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2023

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2020

Collaborators (2)

Scott Fay

Associate Professor

Syracuse University

UNITED STATES

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LAGNAJITA CHATTERJEE

Assistant Professor

Worcester State University

UNITED STATES

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Cong Feng

Research Interests

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Articles (11)

Can Too Strong of a Corporate Culture Deter Corporate Social Performance? Evidence From Public Firms in the United States

Structural power of female executives and retailer profitability: A contingent resource-based perspective

The environmental turbulence concept in marketing: A look back and a look ahead

An empirical investigation of forward-looking retailer performance using parking lot traffic data derived from satellite imagery

Staying small, staying strong? Retail store underexpansion and retailer profitability

The value relevance of descriptive R&D intensity

The Value of the Structural Power of the Chief Information Officer in Enhancing Forward-Looking Firm Performance*

Chief stores officer and retailer performance

LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability

As the wheel turns toward the future of retailing

Chief global officers, geographical sales dispersion, and firm performance

Collaborators (2)

Scott Fay

LAGNAJITA CHATTERJEE

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