Conor Henderson
Associate Professor
United StatesResearch Interests
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About
Conor Henderson is an Associate Professor at the University of Oregon in the United States. His research interests focus on integrated advertising, relationship marketing, and customer success management. Recent publications highlight the impact of diverse ensembles in advertising on societal identification and mainstream brand value, as well as the role of customer inertia in marketing practices.
Articles (7)
Year:
2023
Year:
2023
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2022
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2021
Year:
2021
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2020
Year:
2020
Collaborators (3)
Julian Saint Clair
Associate Professor
Loyola Marymount University
Marc Mazodier
Professor
ESSEC Business School
Jamel Khenfer
Associate Professor
EXCELIA Business School
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