Marc Mazodier

Professor

ESSEC Business School
Country flagFrance

Research Interests

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About

Professor Marc Mazodier is a faculty member at ESSEC Business School in France. His research focuses on advertising strategies, including event typicality and integrated advertising's impact on societal identification and brand value. He also explores the nuances in donation strategies, questioning their effectiveness in various contexts.

Articles (4)

Year:

2024

Year:

2023

Year:

2021

Year:

2020

Collaborators (3)

Christine Eckert

Professor of Marketing Analytics

Technical University of Munich

GERMANY
View details

Conor Henderson

Associate Professor

University of Oregon

UNITED STATES
View details

Jamel Khenfer

Associate Professor

EXCELIA Business School

FRANCE
View details
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