Cristiana Cerqueira Leal
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Assistant Professor
PortugalResearch Interests
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About
Dr. Cristiana Cerqueira Leal is an Assistant Professor at the University of Minho, Portugal. Her research focuses on mass media influence in crowdfunding, behavioral economics, and the implications of choice architecture. Dr. Leal's recent publications explore topics such as the impact of media tone on crowdfunding, nudging techniques, and accountability in management research.
Recent Grants
Grant: Close
Individual investors' buying and selling behaviour
Open Date: 2007-09-01
Close Date: 2011-06-01
Articles (7)
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2022
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2022
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2022
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2022
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2022
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2022
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2021
Collaborators (3)
Benilde Oliveira
Assistant Professor
University of Minho
Ines Branco-Illodo
Lecturer in Marketing
University of Stirling
Luisa Esteban-Salvador
Universidad de Zaragoza
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