Ines Branco-Illodo

Lecturer in Marketing

University of Stirling
Country flagUnited Kingdom

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About

Ines Branco-Illodo is a Lecturer in Marketing at the University of Stirling, UK. Her research areas include mindful gifting, voter engagement, choice architecture, and the social dynamics of food sharing and redistribution. Recently, she has published articles exploring the intricacies of gift-giving and the implications of nudging in consumer behavior.

Articles (8)

Year:

2025

Year:

2023

Year:

2023

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2022

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2022

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2020

Year:

2020

Year:

2020

Collaborators (5)

Benilde Oliveira

Assistant Professor

University of Minho

PORTUGAL
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Caroline Tynan

Professor Emeritus

University of Nottingham Business School

UNITED KINGDOM
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Luisa Esteban-Salvador

Universidad de Zaragoza

SPAIN
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Andrew Smith

Professor

University of Nottingham

UNITED KINGDOM
View details

Cristiana Cerqueira Leal

Assistant Professor

University of Minho

PORTUGAL
View details
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