Ines Branco-Illodo
Lecturer in Marketing
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About
Ines Branco-Illodo is a Lecturer in Marketing at the University of Stirling, UK. Her research areas include mindful gifting, voter engagement, choice architecture, and the social dynamics of food sharing and redistribution. Recently, she has published articles exploring the intricacies of gift-giving and the implications of nudging in consumer behavior.
Articles (8)
Year:
2025
Year:
2023
Year:
2023
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2022
Year:
2022
Year:
2020
Year:
2020
Year:
2020
Collaborators (5)
Benilde Oliveira
Assistant Professor
University of Minho
Caroline Tynan
Professor Emeritus
University of Nottingham Business School
Luisa Esteban-Salvador
Universidad de Zaragoza
Andrew Smith
Professor
University of Nottingham
Cristiana Cerqueira Leal
Assistant Professor
University of Minho
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