Cristina Olarte-Pascual

About

Dr. Cristina Olarte-Pascual is a Professor at Universidad de la Rioja in Spain. Her research primarily focuses on mobile-assisted shopping behaviors, organic product purchase intentions, and the impact of augmented reality in retail environments. Recent articles include investigations into consumer behavior in the context of mobile technology and cultural identity in marketing innovations. She is dedicated to exploring how emerging technologies influence retail dynamics and consumer choices.