Cynthia Cryder
Associate Professor of Marketing
United StatesResearch Interests
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About
Dr. Cynthia Cryder is an Associate Professor of Marketing at Washington University in St. Louis, United States. Her research focuses on refund psychology, psychological ownership, and the impact of prosocial behavior on economic decisions. She has published recent articles exploring topics such as pre-commitment strategies to increase savings deposits and the interplay of reputational benefits and action costs in referral incentives.
Articles (5)
Year:
2023
Year:
2021
Year:
2020
Year:
2020
Year:
2020
Collaborators (3)
Stephanie Tully
University of Southern California
Rachel Gershon
Assistant Professor
University of California, Berkeley
Robyn LeBoeuf
Joyce and Chauncy Buchheit Distinguished Professor of Marketing
Washington University in St. Louis
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