Rachel Gershon
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Assistant Professor
Research Interests
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About
Rachel Gershon is an Assistant Professor at the University of California, Berkeley, United States. Her research focuses on consumer behavior, social dynamics, and the intersection of religion and technology, as evidenced by her recent articles on topics such as legal vs. illegal product perceptions and the impacts of referrals and group identity on decision-making. She is also engaged in studying public health issues, including vaccine hesitancy during the COVID-19 pandemic.
Recent Grants
Grant: Close
The Paradox of Plenty: How Unlimited Access Can Reduce Consumer Usage
Open Date: 2024-01-01
Close Date:
Grant: Close
The Promise of Ranked Choice Voting: Can It Improve Diverse Representation?
Open Date: 2023-01-01
Close Date:
Grant: Close
Young Scholar
Open Date: 2023-01-01
Close Date:
Grant: Close
Attitudes towards vaccinations during Coronavirus crisis Longitudinal Study
Open Date: 2020-01-01
Close Date:
Grant: Close
Searching for Help: Using Google Ads for Suicide Prevention
Open Date: 2019-01-01
Close Date:
Articles (9)
Year:
2025
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2025
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2024
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2024
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2023
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2022
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2021
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2020
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2020
Collaborators (3)
Cynthia Cryder
Associate Professor of Marketing
Washington University in St. Louis
Sydney Scott
Assistant Professor
Washington University in St. Louis
Don Moore
Professor
University of California
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