Rachel Gershon

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Assistant Professor

University of California, Berkeley
Country flagUnited States

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About

Rachel Gershon is an Assistant Professor at the University of California, Berkeley, United States. Her research focuses on consumer behavior, social dynamics, and the intersection of religion and technology, as evidenced by her recent articles on topics such as legal vs. illegal product perceptions and the impacts of referrals and group identity on decision-making. She is also engaged in studying public health issues, including vaccine hesitancy during the COVID-19 pandemic.

Recent Grants

Grant: Close

The Paradox of Plenty: How Unlimited Access Can Reduce Consumer Usage

Open Date: 2024-01-01

Close Date:

Grant: Close

The Promise of Ranked Choice Voting: Can It Improve Diverse Representation?

Open Date: 2023-01-01

Close Date:

Grant: Close

Young Scholar

Open Date: 2023-01-01

Close Date:

Grant: Close

Attitudes towards vaccinations during Coronavirus crisis Longitudinal Study

Open Date: 2020-01-01

Close Date:

Grant: Close

Searching for Help: Using Google Ads for Suicide Prevention

Open Date: 2019-01-01

Close Date:

Articles (9)

Year:

2025

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2025

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2024

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2024

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2023

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2022

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2021

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2020

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2020

Collaborators (3)

Cynthia Cryder

Associate Professor of Marketing

Washington University in St. Louis

UNITED STATES
View details

Sydney Scott

Assistant Professor

Washington University in St. Louis

UNITED STATES
View details

Don Moore

Professor

University of California

UNITED STATES
View details
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