Dag Bennett
Reader in Marketing
London South Bank University
United KingdomResearch Interests
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About
Dag Bennett is a Reader in Marketing at London South Bank University, UK. His research focuses on marketing strategies in emerging markets, particularly through a vertical portfolio approach to base of pyramid-led growth. Bennett also explores consumer behavior, with recent work examining the persistence of duplication in purchase partitions.
Articles (2)
Year:
2025
Year:
2022
Collaborators (2)
Rachel Kennedy
University of South Australia
AUSTRALIA
Charles Graham
London South Bank University School of Business
UNITED KINGDOM
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