Rachel Kennedy

University of South Australia

Australia

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Articles (4)

Year:

2022

Year:

2021

Year:

2020

Year:

2020

Collaborators (5)

Magda Nenycz-Thiel

Research Professor

University of South Australia

AUSTRALIA

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Dag Bennett

Reader in Marketing

London South Bank University

UNITED KINGDOM

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Steven Bellman

University of South Australia

AUSTRALIA

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Lucy Simmonds

Flinders University

AUSTRALIA

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Charles Graham

London South Bank University School of Business

UNITED KINGDOM

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Rachel Kennedy

Research Interests

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Articles (4)

How persistent are duplication of purchase partitions?

Quantifying the target market for advertisers

A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation

Collaborators (5)

Magda Nenycz-Thiel

Dag Bennett

Steven Bellman

Lucy Simmonds

Charles Graham

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